Ep 68: The Importance of Social Media When Selling a Home

Today we open up the mailbag for a couple of listener questions, which got us into a great discussion on the value of social media when it comes to marketing your home. Find out where Colleen stands on this strategy.
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On This Episode:

When searching for a real estate agent, the strategy of pushing social media marketing has become a prominent topic of discussion. Some really utilize digital marketing and others don’t spend as much time or money on it.

We had a listener ask us this question because they are trying to decide whether to work with a friend who doesn’t use social media much. This led us into a great discussion why we use Facebook and Instagram quite a bit when trying to sell a client’s home and what value we’ve found out of the social media platforms.

This episode also features a question about companies that offer to buy your home without you having to list it. Is this still an option?

And don’t forget, you can text LISTING to 77222 to find out the potential value of your home.

Listen to the full episode or click on the timestamps below to hear a specific segment.

[0:37] – The Benson team is growing.

[3:08]  Mailbag Question #1: I wanted to sell my house fast and easy like I heard about in commercials, where I don’t have to list my house and they’ll just buy it straight from me. None of these businesses are returning my calls. Is this still possible?

[6:40]Mailbag Question #2: My good friend is a realtor but she’s not big into social media. I’ve heard you talk about the importance of advertising a home on social media. Would I be missing out if we used my friend as an agent?

Colleen Quotes:

We get calls all day long from our Facebook ads and we do them at a very high level.

– Keeping It Real Estate Podcast

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Show Host

Colleen Benson

Colleen is a licensed Principal Broker in the State of Oregon. She has more than 20 years of experience as a Realtor and has helped build the top Keller Williams team in Salem. Her tremendous team now serves buyers and sellers throughout the Willammette Valley and the Oregon coast. She is the host of the Keeping It Real Estate radio show on 104.3 FM KSLM. The show plays Saturdays and Sundays at 1pm and has been on the air since January of 2019. Don't hesitate to reach out to Colleen if you have any questions about buying or selling real estate in the area!​

Helpful Resources

Home Selling Guide

Thinking about selling your home? Download this helpful guide to learn the 4 questions you to ask yourself.

Home Buying Guide

Thinking about buying a home soon? Download this helpful guide to understand the most important steps.

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